Woodgreen Pet Charity
VISCOM 3011
Intermedia Graphic Design, Spring 2024

For this project, I reimagined the brand identity of Woodgreen Pet Charity, a leading animal shelter in the UK. The visual identity I developed focuses on creating a warm, approachable, and compassionate look that aligns with the shelter's mission of caring for animals.

在這個作品項目中，我重新構想了英國知名動物收容所 Woodgreen Pet Charity 的品牌形象。我所設計的視覺識別專注於創造一種溫暖、友善且富有同情心的氛圍，這與收容所關愛動物的使命高度契合。

In addition to designing the logo and visual elements, I expanded the identity across various applications, including a letterhead, business card, bubble mailer, stickers, and envelope. These materials are designed to reinforce the shelter's brand with consistent colors, shapes, and typography, promoting trust and friendliness at every touchpoint. The bubble mailer and stickers add a playful and engaging aspect to the identity, while the letterhead and business card maintain professionalism and clarity.

除了設計標誌和視覺元素外，我還將品牌形象延伸到多個應用場景，包括信頭、名片、氣泡郵件、貼紙和信封等。這些材料的設計目的是在每個接觸點上通過一致的色彩、形狀和字體來加強品牌識別，進一步促進信任感和親和力。氣泡郵件和貼紙為品牌增添了些許俏皮和互動感，而信頭和名片則保持了專業性和清晰度。


Through this identity design, I aimed to capture the essence of Woodgreen's dedication to animal welfare, ensuring a cohesive and recognizable brand presence in all of their communication materials.

通過這一品牌設計，我的目標是捕捉 Woodgreen 在動物福利方面的承諾，確保他們所有溝通材料中的品牌形象既一致又具辨識度。